Increasing enrollment through streamlined class offerings and enrollment process

Boise Rock School (BRS) is an independent arts education program that seeks to spark kids’ creativity through music in a group setting. BRS had outgrown their existing site and sought help to optimize their online enrollment process and class offerings, as well as create a fun and cohesive visual identity.

 
 

R O L E

Art Direction, Information Architecture, Wireframing, Prototyping, UI design

C R E D I T

Project completed while employed at 116 & West

W E B S I T E

boiserockschool.com

 

 

 

Outgrowing their current site

 

BRS needed help updating their website to accommodate their rapid growth. What started as a single after-school band class, had quickly grown into nearly 50 different music classes, summer camps, and community outreach programs.

While their success was incredible, they were experiencing some organizational growing pains:

  • Education about class offerings

  • Enrollment process

  • Differentiating B-AMP while maintaining a cohesive brand

 

Education about class offerings

 
 

With nearly 50 different class offerings, BRS was struggling to educate potential students and families about class content, structure, and scheduling in an organized way.

To solve for this, each class type has an individual page containing level callouts, help resources, in-depth class descriptions, and accordion drop downs with scheduling information. I also integrated a google calendar with topic filtering so parents can sync with their phone as well as see a holistic view of class offerings.

 

Simplifying the enrollment process

 
 

Music classes are separated by age, ability, and instrument. BRS’ long-form application listed every option, which often resulted in parents enrolling students in the wrong class.

To help simplify this process, I introduced a shorter progressive form that only showed applicable class times based on previous responses of a students age, instrument, and experience.

 

Individualizing B-AMP under the BRS brand

 
 

BRS had recently merged with Boise All-Ages Music Project (B-AMP), a non-profit music/arts venue for teens and young adults. They struggled with finding a way to appeal to B-AMPS older demographic while still maintaining a cohesive brand.

To ease brand confusion, I incorporated B-AMP into the BRS website. Their page includes edgier design to appeal to the older demographic.

Next steps

Once the project was complete the site was handed over to the client for them to edit and maintain via the custom Wordpress CMS. If they had an ongoing maintenance agreement, and the budget allowed, I would have:

  • Tracked page bounce rates and heat mapping/click data to validate reduced user friction

  • Compared enrollment numbers via the new online enrollment form against the original enrollment experience

  • Implemented a Hotjar survey asking for user feedback about the new experience

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