Optimizing the menu experience

Bardenay needed help simplifying their menu experience, and making it more mobile-friendly. On the original site each location had a slightly different menu with individual pages dedicated to each menu category and item description. This resulted in an incredibly large site that was not only difficult for them to maintain, but cumbersome for their guests to navigate.

To optimize the experience I made the following changes:

• Reduced clicks by consolidating the 3 locations, individual categories (i.e. appetizers, soups) and item descriptions into a single page view

• Increased scan-ability and reduced unnecessary scrolling by introducing a sticky sub-menu that allows users to quickly view their offerings and skip to a specific section. This is especially beneficial at mobile as their menu is very extensive.

Upscale rebrand for an Idaho classic

For this client, I had the opportunity to execute an entire rebrand including printed collateral. I selected new fonts and colors to give the brand a more upscale look while still feeling warm and inviting. I also created a set of illustrations based on the liquor stills to be utilized across all of their marketing.